There’s a dangerous little lie the design community has propagated around the internet. Like every entrenched myth, it’s anchored in a bit of truth, which makes it difficult to weed out. Unfortunately, it seems e-commerce is especially vulnerable to buying into the lie.
Chatbots have gone in and out of favour during the past couple of years. First touted as the ‘next big thing’ for marketing, many brand examples have since died a death due to the tech lacking sophistication or failing to provide any real relevance for consumers.
So that was kind of amazing: Not only did the first post-“Fire and Fury” edition of “Saturday Night Live” enlist former cast member Fred Armisen to do Michael Wolff, but original cast member Bill Murray showed up to do Steve Bannon.
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads.
Buyers abandon carts. It’s normal. In fact, about three of every four retail shoppers simply leave their items behind in their online cart. To understand how to deal with this, you really need to get inside your customers’ heads. The key to getting them back is understanding why they left.
More meaningful to the process of democratisation than many political measures put together.
Lets face it, at some point of time, you’ve found yourself ‘lost’ inside a complicated application which has a crappy FTUE (first time user experience). FTUE is the way the user interacts with the app and the app interacts with the user for the first time.
The new year 2018 is closer and closer, so stepping into a phase of fresh challenges and new horizons, we would like to look back and remember what the ending year has been marked out with.
In the age of disruption, nothing is safe from profound change. For countless years, storytellers everywhere have relied on a model commonly known as The Hero’s Journey to captivate audiences.
The AIDA framework (Attention, Interest, Decision, Action) has not evolved much since it was developed in 1898 to describe the customer path (E St. Elmo Lewis). For the longest time, it served as a checklist for advertising and branding executives when developing a brand or advertisement.
Many obstacles can slow the spread of new products and services, we’ve identified ten of the most common and categorized them as obstacles to adoption and obstacles to use. Will they or do they impact you?
Imagine life without smart phones…i.e. 2006. Today, the average American looks at their phone 46 times a day. And that didn’t happen a decade ago. (You’re probably reading this on your phone.)
There’s no denying that 2017 has been a hell of a ride. The overpowering catapult of unforeseeable events throughout the year has forced the world to toughen up and demand, more than ever, for transparency.
The 13th annual Accenture Strategy Global Consumer Pulse Research explores the attitudes and expectations of more than 25,000 consumers worldwide (including 2,000 U.S. consumers) about intuitive, tech-driven brand experiences.
I recently attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.
Right now, it feels like almost every brand wants to hook their customers on sweet moments that have them coming back for more. But is that what people want or have brands simply made high-energy experiences the new must-add?
While attending the Los Angeles Digital Summit last month, I realized that most marketers obsess about lower-funnel metrics. Only a few presenters talked about brand awareness and preference.
Struggling to deliver effective customer experiences? Your organization’s internal structures may lie at the heart of the problem.
Over 100 years ago, E. St. Elmo Lewis developed a model which mapped a theoretical customer journey from the moment a brand or product attracts consumer attention to the point of action or purchase. This model is commonly called AIDA, which stands for Awareness, Interest, Desire and Action.
Recently, Millennial Art Director Guy railed against the agency layers he says are killing creativity. We all feel his pain, but the real cause goes deeper than the meeting, and he’s a part of it. The devil is in the department.
Have you ever been to an IKEA concept store? If you’ve ever visited one, you were part of one big experiment. The Swedish company has been using these concept centers for something you wouldn’t expect. Not long ago, I visited one near my hometown.
We now know more about how the human brain processes information and triggers our behaviors than ever before. Even with all the technological advancements and resulting brand transformation, it may be the discoveries in neuroscience that have the largest impact about how we think about brands today.
Some analysts are calling this era a retail apocalypse. In the US this year, 8600 stores shuttered and Credit Suisse predicts that a quarter of all malls in the US will close in the next five years.
Just over a decade ago, Simon Sinek started an outpour of corporate soul searching when he implored everyone to “Start with Why.
Interbrand Australia has hired customer strategist and renowned design thinker Davy Rennie as director of customer experience. In this new role, the Scottish-born Rennie will deliver solutions across the business, with clients including Telstra, Event Hospitality and Entertainment and The Star.
It’s the color Prince crooned about, the color of royals, the color of clairvoyants–and the color Pantone has anointed as the embodiment of the coming year. The official color of 2018 is a saturated, intense, blue-toned shade of purple called Ultra Violet, also known as Pantone 18-3838.
But, what if I asked my friends a different question. Instead of asking what do you need, suppose I asked what’s the #1 thing you’re struggling with in life right now? The answer to that question is often:
Influencers can be your long-term advocate and brand ambassadors. Spending even $1000 on influencers can yield amazing returns. You don’t want to kill your influencer relationships because of some overlooked or careless mistake.
It’s the end of the year and time for reflection. And for once, I’d like to talk about how Creative Agency Secrets works alongside other agencies to deliver high quality marketing services to our clients. Few firms can now offer a ‘full service’ to clients.
Ideas are easy and free, execution can be painful and costly. Not just because it requires time, effort and resources—but because we often don’t do enough groundwork to get clear about the impact we hope to create.
At every strategy meeting, in every company boardroom and entrepreneurial hub around the globe, you will hear some version of the requirement to ‘put the customer at the centre’ in everything we do.
In 1874, a group of artists known as the Anonymous Society of Painters, Sculptors, Engravers, etc. mounted an exhibition in Paris that would bring about a radical break from artistic conventions and launch one of the most popular movements in art history.