Pantone’s Color Of The Year Is Here, And It’s As Nebulous As 2018 Looks1 min read

It’s the color Prince crooned about, the color of royals, the color of clairvoyants–and the color Pantone has anointed as the embodiment of the coming year. The official color of 2018 is a saturated, intense, blue-toned shade of purple called Ultra Violet, also known as Pantone 18-3838.