3 Considerations For Brand Architecture Design1 min read


When companies introduce a new offering as part of their brand architecture, they need to consider the new offering’s relationship with the company’s other brands. Three criteria can help companies consider which brand naming options to use (regardless of their level in the business hierarchy).


https://www.brandingstrategyinsider.com/2018/01/criteria-choosing-branding-option-companys-brand-architecture.html