Why Travel Brands Are Particularly Ripe for Digital Innovation1 min read


In November, Marriott International installed an internet-connected mirror within a shower in the Irvine Marriott hotel located in Orange County, Calif., putting a new spin on “shower thoughts”—the idea that people’s best creative ideas and brainstorming take place in the shower.


http://www.adweek.com/digital/why-travel-brands-are-ripe-for-digital-innovation/