Remotely Entertaining SXSW: HBO’s ‘Westworld’ Town Is Blowing Everyone’s Minds1 min read

Here’s how you get people to wait nine hours in the middle of a conference to see your marketing stunt: Build a ghost town, write hundreds of pages of script and pay a lot of money to bring every little detail to life.


http://adage.com/article/digital/remotely-entertaining-sxsw-westworld-town/312676/