Brands Must Be Aware Of Their Social Contracts1 min read


The venerable L.L. Bean brand, renowned for exceptional, high-quality outdoor apparel, finds itself under fire today, the target of rising customer backlash over abandoning a long-held return policy that is no longer viable.


https://www.brandingstrategyinsider.com/2018/02/brands-must-be-aware-of-their-social-contracts.html