Brands Face A Privacy Conundrum1 min read


In 1999, Sun Microsystems’ then-CEO Scott McNealy infamously declared, “You have zero privacy anyway. Get over it.” Back then, online shopping was still emerging and consumers venturing into cyberspace for the first time didn’t know what to expect.


https://www.brandingstrategyinsider.com/2018/03/brands-face-a-privacy-conundrum.html