Infographic: For Brands, Influencers Are More Powerful Than Celebrities1 min read


The “skip” button is a blessing for ad-hating consumers and a curse for advertisers. But new research suggests there’s a key way to keep Gen Zers and younger millennials watching: use influencers.


http://www.adweek.com/brand-marketing/infographic-for-brands-influencers-are-more-powerful-than-celebrities/