User experience and brand experience: two sides of the same coin?1 min read


When it comes to comparing user experience (UX) and branding, it seems like everyone has an opinion. UX’s goal is to make sure that the user’s experience is as pleasant as possible whereas branding is there to ensure consistency throughout.


http://www.thedrum.com/opinion/2018/04/02/user-experience-and-brand-experience-two-sides-the-same-coin