There’s a very simple and overarching principal that governs website navigability: Give visitors a reason to stay, and whatever you do, don’t give them a reason to leave. There are few more surefire ways to alienate visitors to your site than poor navigability.
In general, we don’t want to look unusual. We want to stand out, sure, but for being successful. Just like the football hero, winning the final game with the winning touchdown.
There is one variable that data is not very good at deciphering – the human. It’s easy to forget when analyzing the data for conversion purposes is that the end user is a real human with feelings.
In the first part of this series, we introduced the idea of using spriting as an easy, cross-browser way of having interactive animation for the web. In the second part, we got some animation working, and in the third we cleaned up our code and made it ready for the web.
There are all sorts of good reasons to redesign your business’s website. The problem with a website redesign is that it costs time and money. And often times, the good reasons you may have for wanting a change may not actually be good reasons at all. They may be terrible reasons.
Google is slowly but surely improving Google+ and trying to bring the social network to the masses. Yet some of Google+’s best features are less than obvious for both avid Google Plussers and those who are still wondering what the point of it is.
New research finds college students are happier than usual when they are engaging in creative activities. What makes you happy? As we noted recently, giving away money seems to do the trick.
Most conversation about social media strategy sucks. Write compelling headlines, use interesting photos, follow “influencers” Pfffft…. what a crock of shit.
The power of desperation, deadlines, and daydreaming. Beneath the eternal question of what creativity is lies the mystery of where good ideas come from and how we can coax them into manifesting.
Decss is a mostly CSS-driven presentation framework that uses CSS3 for transitions. It offer responsive layouts, flexbox for content layout, and even supports presenter notes.
POP QUIZ! When you think about optimizing your website to increase conversions, what are some of the first things that come to mind?
With Squarespace (and similar platforms) out in the market, Do-It-Yourself website design just got more powerful. Here’s what it means for website developers in terms of leveraging Squarespace as a development tool and in terms of adding value to what Squarespace cannot do.
If you’re selling in a competitive market, you must live & die by the little things that make you uniquely different from your competition.
Having good-looking graphics is one of the best ways to attract readers to your blog or website. But coming up with professional-quality graphics on your own is easier said than done.
An integrative process for idea generation is based on ideas from education, consumer research, business model design and emergent strategy. Can companies be more disciplined about creativity?
Brands require huge levels of energy. They need to be promoted, they need to be maintained, they need to be serviced … just to keep them going. And that can lead some to believe that that is all they need. Surely, if you invest enough energy in this brand, it will succeed.
A note from the editors: Since this article ran in Issue No. 343, author Mat Marquis has established and is chairing a Responsive Images Community Group for the W3C. All are invited to participate.
The logo is arguably the most important aspect of any brand to get right. It’s intended to show the personality of a brand and instantly convey what the company does at a glance.
A new Web app that promises vast increases in reading speed has been making the rounds in social media and tech news. But experts in the field say that the technique not only doesn’t work, it didn’t work when it was first proposed, either — more than 40 years ago.
While experienced marketers already recognize the value of great content, the lines are blurring between traditional publishers and brand publishers as more companies adopt more sophisticated content marketing practices.
When in-house or external clients go out in search of design they often have no idea how to describe what they need, measure what they’re looking for, or evaluate who they might work for and subsequently, the work that’s produced.
TV and online advertising remain separate for now, but the increasing digital viewing, technological innovation, and new measurement capabilities are driving the two divided structures toward integration, according to Nielsen and Simulmedia.
Since Apple kicked off the modern smartphone app era in 2008 with the App Store, there’s been a debate over what will win in mobile: apps or mobile sites? Well, smartphone and tablet users have spoken. And it’s not even close.
Editor’s Note: Want to stay on top of what’s new and useful in web design tools? Back for a March installment, HOW interactive design expert James Pannafino dishes on five more tools to further streamline your web design life…
The most dominant companies, no matter the industry, are digital-first. Think Netflix over Blockbuster or iTunes over Tower Records. So how can we take advantage of this trend in our work and with our own projects?
When I first started making websites at the end of the 1990s, layout structures were table-based. More often than not, sectioning up screen real estate was done with percentages. For example, a left navigation column might be 20 percent whilst the main content area would be 80 percent.
My 2014 started with noble plans: not biting my fingernails anymore, learning actual math. One of those plans was to analyze, publicly—here—the divergent and dissonant definitions of our industry’s adjectival darling, “responsive.”
Typography Design is one of the things graphic artists use in their design projects. With its visual attractiveness, it amazingly boosts the total result of the whole design and also it is able to make the meaning of the words or phrases more powerful and visually striking.
Welcome to second part of our Usability series of articles. In the first part we talked about getting started and gave you an overview. In this part we are talking about setting goals for usability testing. Think about the activities users carry out on your website that you would like to test.