It’s universal. And the hate is real. And while that might seem excessive, the numbers across the board are staggering. According to Sanebox, we spend nearly 30% of our work hours just dealing with emails. That means in an 8 hour day, we spend 2.
The past 3 years have seen a dramatic increase in the amount of fake news websites. The growing use of social media has meant that spreading stories that fit into people’s preconceived narratives has been increasingly easy.
Professionals often interpret things differently: a common problem when a marketer sets a brief for a designer without clear instructions, is the designer has to redo the project countless times until they are both satisfied with the final result.
formafantasma presents their latest work for the NVG triennial at the national gallery of victoria, melbourne – an ambitious investigation into the recycling of precious electronic waste.
Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions.
If anything’s clear in 2017, it’s that lying is back in fashion (if it ever left us at all). From the heated fake news debate to the false data provided by Facebook, lying is all the rage these days. A white lie here and there is no big deal. We’re all guilty of it.
Most of you will skip this introductory text and scroll straight through to the videos, but YouTube’s annual list of most watched videos, which has just been released, has some noteworthy trends: ads were longer, brands that took a stand got more views, and the most watched spot hails from India, no
We’ve all been ordering our toilet tissue through Alexa, right? Maybe not exactly. Let’s ask the experts about the biggest user experience (UX) trends in 2017.
Part of the role of an art director is the ability to know the best way to tell a story to an audience. Nailing the concept is usually the first hurdle in a successful shoot, and working with photographers, stylists and set designers to align ideas and skills can be exciting, if a little stressful.
Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Mary a senior marketer from Atlanta, Georgia who has this question about evolving a heritage brand.
Typography in graphic design includes the choice of typeface, color, size, length, design, layout, etc. It’s not only about attractiveness but more importantly about readability. It is the art of displaying content so be wise about your choices.
Achieving brand admiration requires keeping the company’s end game— creating brand equity— in mind.
In Part 1 — We elucidated the importance of design and markets, and how organisations need to embrace and practice design. Now we start decoding the 5c construct — Corroborative, Consistent, Collaborative, Cohesive and Care; which provides a systemic framework for effective design.
Do you have an unpleasant tendency to get bored quickly ? Then the furniture of the Korean design studio Orijeen is made for you. Thanks to the lenticular lens that is applied to the surface, the closets of the new “Color Flow” collection change colour according to the angle of view.
Last month, we brought our Workroom event to NYC and LA. There we met Shopify store owners and helped them prep for Black Friday Cyber Monday via a week of one-on-one appointments and presentations by industry experts. Workroom was the latest in our efforts to get face time with you.
A designer typically has a long stream of projects, each demanding innovative and imaginative solutions. How to keep up and keep sane? You need a balanced approach.
Myself and a few friends, Richard & Emmanuel took part in the #OpenBankingHack17 Hackathon, hosted by the London based BaaS start-up, Railsbank.
Business owners and web designers are pulled in many different directions when determining what features and content they should add to their website.
As brands juggle more and more channels to try and interact meaningfully with customers, is omnichannel achieving what it needs to? The principle driving more choice in interactions is straight-forward. Savvy digital consumers want/expect greater access to brands in every way.
Content has never been more important, and yet many brands that engage with customers across multiple channels say they don’t have a documented content strategy that aligns their content initiatives with the fundamentals of their brand.
Harold and Kumar Go to White Castle was a sadly revolutionary film. The idea of an Asian character and a South Asian character being the two leads in a mainstream weed romp broke new cinematic ground in 2004.
When you give kids cash, they tend to sock it away in a piggybank in order to buy something special someday. Which means most probably don’t consider that those funds could actually go toward charity instead of consumerism.
berlin-based design brand loehr has expanded its’ range of furniture boasting an architectural interplay of force, planes and materials.
Based in Brescia, Italy, design firm Adoratorio Studio loves IKEA so much that it has created a series of beautiful graphic posters in tribute to the Swedish homeware company.
The human brain works in a way that you can’t ignore if you want your design to be successful. Brain-friendly web design is what determines success and failure, so don’t take it lightly. As an experienced designer, you know that your designs cannot be judged purely by aesthetic taste.
The design of mobile web layouts for smartphones poses a challenge for designers time and time again. The little space available on the devices has to be used in a meaningful way – mostly for the content.
Nate Berkus, a well-known figure in the interior design industry, has joined Framebridge, a three-year-old startup that is aiming to disrupt the custom framing industry by allowing customers to mail in art to be framed.
MCON’s data team got the opportunity to attend the Big Data & Analytics Innovation Summit, held in Shanghai on September 6th and 7th.
We are now spending more time than ever on our mobile phones. Recent research suggests US consumers are dedicating five hours per day to their mobiles, with the time spent in apps rising 69% year on year.
In times or situations where there are low levels of trust, transparency becomes very important. Indeed, transparency was one of Geoff Colon’s top 10 disruptive marketing trends in 2016 for Branding Strategy Insider.
Marketing in the 2000s was dominated by Search Engine Marketing and Optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps.
“Let me tell you a story…” is a helluva way to get someone cozied up and engaged around your digital campfire. Stories are the native programming language of humanity. But we all seem to fall into the trap of throwing facts and figures out to customers, employees and shareholders.