Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words. You want visitors to find information, stay engaged, or complete a task.
Not so long ago, we’d only initiate a conversation with a brand if something had gone wrong, but we’re now starting to use conversation to do much more: to explore options, to make purchases and even to investigate medical issues.
Much has been made of AI’s role in serving customers, and AI-supported smart devices have invaded homes everywhere — Amazon’s Alexa was even used to order millions more Alexas as Christmas presents in 2017.
Today’s young children are working more, but they’re learning less.
PDF: We made a fancy PDF of this post for printing and offline viewing. Buy it here. (Or see a preview.) Note: The reason this post took three weeks to finish is that as I dug into research on Artificial Intelligence, I could not believe what I was reading.
When we refer to the term ‘digital transformation’, it can never be restricted to a certain technology or a certain aspect of our lives affected. Rather, it covers each and every aspect of our lives that has been influenced by technology over the course of time.
The world around us is heavily impacted by technology from the cars we drive to the infrastructure of society. Yet, most of us rarely think about advancing one fundamental area of life: our garments.
One of the best things about spring can be website design. Warmer air seems to put designers in a brighter bolder mood, and that shows in this month’s roundup of trends.
You are looking at the most complete map of butterflies ever made, a graphic that traces the species’ evolutionary tree back 120 million years. In total, researchers classified 207 species, after analyzing 352 genetic markers.
Google has added a new tool to its Google Music Labs effort, called Song Maker. As you’ve probably figured out, Song Maker allows you to make songs. Everything happens in the browser.
Chatbots have been massively hyped up over the past couple of years. Some people have suggested the technology will eradicate the use of apps, while others have claimed they will entirely eliminate customer service jobs.
UI animations in a digital product can be a double-edged sword. When applied thoughtfully, motion is a powerful tool to direct users’ attention. It can connect interactions and help weave together a single fluid experience.
Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer.
It doesn’t matter whether you call it prototyping, design draft, mockup, or proposal. It’s the same topic. The customer wants to see what his digital product will look and work like as soon as possible. You’re no wizard, though. What now?
If you’re selling creams, soaps, hair or other skin care products online, one of the highest-impact ways you can increase sales and conversion is to address common customer objections. We’ve advised and worked with numerous skin care companies.
Chatbots, artificial intelligence, and voice-driven assistants are all rising in popularity and prevalence as the new, cool technologies that are going to lead us into the future.
Artificial Intelligence is here, yes, but it’s important to remember that the current capabilities of AI are a small part of what it can and probably will look like in the future, according to a panel gathered today for Adweek’s Elevate: AI summit.
Buttons are the cornerstone of every interface, you use them every day and probably never give them a second thought. They are an essential element of interaction design. So if you`re looking for inspiration to make your buttons more interesting, here are 25 CSS Button Animation Examples 2018.
What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends.
Google Lens is a handy little tool. Announced at Google I/O 2017, Lens is essentially a visual search engine. Take a picture with your phone, and Google will do some clever analysis and provide insights into what you’re looking at.
This year’s Mobile World Congress revealed an impressive set of up-and-coming Android mobile devices that will dictate the pace for application developers for the next couple of years.
There I was, looking at an enormous wall of television screens. Each one flashed the exact same scene — a beautiful flower slowly blooming to reveal each petal, pistil, and stamen in exquisite super high definition detail. It was downright sexy. But now it was time to make my choice.
Despite how commonplace it’s become to shop online, there’s still plenty of room to improve the e-commerce experience. More than one-third (34 percent) of consumers surveyed by Market Inspector said they’ve had trouble finding their way around a company’s website.
In many cases when we are buying something, it’s not just about getting new things. It’s often about feelings and memories, dreams and achievements, changing ourselves inside and outside, sharing and giving, improving and learning…
A research team from Curtin University, in Perth, Western Australia, observed 20 subjects working for two hours on standing desks. The results–published in the journal Ergonomics–show negative impacts on both their bodies and their minds.
We all have used apps like Prisma and Lucid, but ever wondered how these things works? Like we give a photo from our camera roll and select a design to mix both the images and we get a new image which has the content of our input image and style of the design image.
Many marketers double-down on two or three channels that they know will yield a positive ROI. But ignore other channels, and you risk missing wider audiences. Your customer is everywhere—and often all at once.
There are two competing trends in the retail world that I believe are going to shape the future for both small businesses and big-name traditional retailers. The first is that it has become much easier to purchase your basic necessities from home.
Online shopping is amazing – you decide you want a green tank top, find your favourite, and it is winging its way to your home. The only problem being knowing it is going to get there.
In an unprecedented attack of candour, Sean Parker, the 38-year-old founding president of Facebook, recently admitted that the social network was founded not to unite us, but to distract us.
In 2013, Spike Jonze released the indie-Sci-Fi-drama-romcom ‘Her’. The film follows the evolutionary trajectory of the world’s first artificially intelligent operating system, ‘Samantha’.
On the third floor of Gap Inc. in San Francisco, near the western terminus of the Bay Bridge, a bank of 14 big-screen monitors displays web visits, order volumes, sales funnels and other real-time analytics to a constantly rotating team of employees.